PROFILE OF VISITORS TO THE DJAZAGRO TRADE SHOW

All links in the agri-food chain are represented, from the production of raw materials to the processing and distribution of finished products.

Thanks to this diversity, Djazagro offers an ideal setting for commercial exchanges, sharing expertise and creating lasting partnerships.

For exhibitors, the exhibition is a unique opportunity to better understand market needs, identify concrete opportunities and strengthen their presence in Algeria.

Sectors of activity represented

Visitors are broken down as follows:

• 34% of professionals work in the agri-food industry. They constitute the core of the visitor base and are directly involved in food production and processing.
• 14% are involved in the production of materials and equipment. They are looking for technical solutions and innovations to improve production tools.
• 14% work in distribution and e-commerce, directly linked to marketing channels and consumer expectations.
• 11% come from services, consulting and laboratories. They support companies on issues of quality, compliance and organisation.
• 7% represent the bakery and pastry sector, a dynamic sector that plays an important role in everyday food.
• 7% work in administrations and institutions involved in structuring and supervising the sector.
• 15% come from other strategic sectors such as transport, farming, ingredients and the hotel and restaurant industry.

This sectoral diversity makes Djazagro a cross-disciplinary trade show, capable of meeting the expectations of all players in the agro-food industry.

Qualified professionals and decision-makers

The trade show attracts a majority of visitors who are decision-makers involved in the strategic and operational choices of their companies. Djazagro is therefore a privileged entry point into the Algerian market, both for local exhibitors and international companies.

The geographical distribution of visitors confirms this strong local presence:

• 95% of visitors are Algerian, strongly integrated into the local ecosystem
• 5% of visitors are international, bringing with them partnerships and commercial exchanges

Top 5 visiting countries:

• Algeria
• France
• Tunisia
• Italy
• Spain

This international presence reinforces the openness of the exhibition and promotes exchanges between local players and foreign partners.

Satisfied and loyal visitors

The high level of visitor satisfaction confirms the quality of the professional meetings and exchanges generated by Djazagro. The exhibition has established itself as a key event for the agri-food industry in Algeria.

Satisfaction indicators are particularly high:

• 95% of visitors say they intend to return in 2027, a sign of strong loyalty
• 78% say they are satisfied with the quality of the exhibitors and the products on offer
• 80% consider Djazagro to be a major event for the agri-food industry
• 85% say they are satisfied with the overall atmosphere of the show, which is conducive to networking and business

These results show that Djazagro meets the expectations of professionals and creates an environment conducive to the development of business relationships.

Visitor Satisfaction Survey 2026 (Very satisfied – Fairly satisfied)

What are visitors' expectations?

Visitors expect Djazagro to offer a comprehensive, innovative range of products and services in line with the challenges of the agro-food market. Above all, they are looking for practical solutions to improve their organisation, optimise their production and enhance the quality of their products.

The exhibition also allows them to compare offers, exchange ideas with experts and anticipate developments in their sector of activity.

They visited Djazagro in 2025

The presence of large groups, major industrial players and recognised SMEs confirms the exhibition's attractiveness and credibility among decision-makers in the agri-food sector:

ABC Pepsi, Biscorima, Boissons ITHRI, Cebon, Cedelice, Cevital, Chocodada, Coca-Cola, Conserverie du Maghreb, Danone Djurdjura, Djemorah, Falait, Falco, Fourweeks, Grande Vinaigrerie Constantinoise, Groupe Castel, Groupe SIM, Haouas Food Industrie, Hodna Lait, Huilerie Moderne Soleil d'Afrique, La Bergère, Laiterie Soummam, Linde Gas, Magimix de Lezzar, Nouvelle Biscuiterie de Cherchell, Palmary SARL Sobco, Pâtes Warda, Promasidor, Ramy Milk Company, Unilever.

Data: Djazagro 2025.