The packaging sector needs to move more and more towards sustainability, and even circularity.

This notion of circularity is now essential if we want to have a lasting impact on the industry's entire value chain, both upstream and downstream.

That's why it's essential today to consider the ‘3Rs’:

  • Reducing packaging and the resources used in its manufacture,
  • Recyclability, but also the incorporation of recycled materials,
  • Reuse of existing packaging, in particular via bulk systems, deposits, etc.
Set of eco-friendly packaging and wooden utensils on a green background.

Reduce: limit the consumption of materials

The main objective is to reduce the ecological footprint of packaging by reducing the quantity of raw materials used and the waste generated.

Solutions and innovations:

  • Lighter packaging: use less plastic, cardboard or glass by optimising design.
  • Minimalist packaging: eliminating unnecessary layers and favouring single-material solutions.
  • Eco-design: integrate environmental considerations into the design phase by choosing biodegradable or recyclable materials.

Recycling: transforming waste into new resources

When packaging reaches the end of its life, it needs to be recovered through recycling so that it can be reused in a new production cycle.

Solutions and innovations:

  • Development of recyclable materials: encourage the use of 100% recyclable materials, development of compostable packaging based on cellulose, bagasse or corn starch, ....
  • Improving sorting and collection: raising consumer awareness and developing appropriate infrastructure.
  • Use of recycled materials: incorporation of recycled paper or bioplastics.
Hand holding a green trash bag filled with waste, symbolizing waste management
Green sign with the recycling symbol against a blue sky background

Reuse: giving packaging a second life

Rather than throwing packaging away after a single use, it is preferable to reuse it several times to extend its life and limit waste.

Solutions and innovations:

  • Returnable packaging: returnable glass bottles in drinks circuits.
  • Refillable packaging: products sold with refills to limit the use of plastic.
  • Functional economy: offering a deposit service rather than a single-use product.
Circularity is becoming the driving force behind the transformation of the packaging industry.