THE BAKERY AND PASTRY SECTOR AT DJAZAGRO
Bakery & Pastry – Exhibit your solutions at Djazagro
Join Djazagro to showcase your equipment, ingredients and solutions dedicated to bakery and pastry. The trade show allows you to meet key players in the market: artisans, manufacturers, distributors, ingredient manufacturers and processing specialists. It is the ideal event to present your innovations and develop your business in Algeria.
A key market in full evolution
Baking and pastry occupy a central place in the Algerian agri-food industry. The market continues to grow: in November 2024, sales increased by 8%, reaching 388 billion DZD. Pastries even recorded an increase of 9%, proof of real dynamism.
The sector is highly fragmented. The national leader, ARRUPAN Sarl, holds only 2% of the market share. This shows the importance of artisans, who still dominate the production and distribution of bread, cakes and fresh products.
Bread remains an essential product and is heavily subsidised. A 250 g baguette sells for DZD 7.50, although it often costs DZD 10. Algeria is the second cheapest country in Africa for bread.
Habits are changing:
- Packaged flatbreads and packaged sourdough breads are growing strongly,
- Fresh artisan breads remain very popular,
- Consumers are looking for quality, novelty and affordable prices.
The rural population supports demand for basic products, while urban centres stimulate innovation. These trends open up opportunities for suppliers of ingredients, equipment, baking solutions and packaging.
A complete production chain on offer
At Djazagro, the sector covers the entire value chain:
- Ingredients and raw materials: flour, yeast, cocoa, chocolate, flavourings
- Equipment and machinery: kneading machines, moulding machines, ovens, baking lines, coolers
- Packaging and wrapping: films, boxes, bags suitable for distribution
- Traceability and quality control technologies: weighing, scanners, management software
Each step is essential to guarantee quality, food safety and competitiveness, while meeting consumer expectations.
Djazagro 2025: representative exhibitors
In 2025, several major players were present: JAC, Mon Enseigne, Sacmi Packaging & Chocolate S.p.A., Selectas Ingredients, Robot Coupe, Cake Concepts, Dulcesol Maghreb.
They presented solutions designed to improve productivity, product consistency and production line efficiency.
Djaz'Innov: unique visibility for your new products
The Djaz'Innov competition rewards exhibitors' innovations every year: products, ingredients, equipment, technologies, etc. Participation is free and offers exceptional visibility to buyers, decision-makers and artisans looking for new products.
Why exhibit in the Bakery & Pastry sector?
Exhibiting at Djazagro allows you to:
- Reach bakers, pastry chefs and manufacturers directly
- Present your production solutions, ingredients or machines
- Meet the needs of a dynamic market
- Showcase your expertise
- Highlight your new products through the Djaz'Innov competition
- Develop your presence in Algeria and the Maghreb
Is your company specialised in baking or pastry making?
Join Djazagro and position your brand at the heart of agri-food innovation in Algeria.
To go further: analysis of the Algerian market
The Djazagro Newsroom offers a comprehensive article on market trends, distribution structure and sales trends.
Read it here
